Travis Kelce’s Garage Beer offered to cover Indianapolis Colts guard Matt Goncalves’ $8,847 NFL fine after he mimicked chugging a beer during Tyler Warren’s touchdown celebration. The NFL called the gesture an “offensive demonstration” and said it was “in poor taste.” Garage Beer responded to Adam Schefter’s post with, “I think we have another 9K,” turning the unusual penalty into a playful marketing moment for Kelce’s $200 million-backed company.
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