Kingfisher maker United Breweries cuts West Asia crisis impact estimate to ₹350-400 crore

United Breweries is now projecting that the ongoing West Asia crisis will have a reduced effect on its earnings. Strong price adjustments in twenty-two states have significantly mitigated the challenges posed by increasing input and supply-chain costs. Despite successfully executing most of its recovery strategies, the volatility stemming from the West Asia situation remains pronounced,…

AlcoBev makers challenge FSSAI directive over flavoring, labelling norms in High Courts

In a significant move, United Spirits and Associated Alcohol & Breweries are contesting a directive from the food regulator regarding flavor regulations. They’ve launched court cases aimed at questioning the FSSAI’s stance on allowing flavors that mimic natural profiles. This legal action highlights a broader industry dialogue with the food regulator, focusing on the clarity…

Clean social image makes stars the new heroes of the ad world

Advertisers have shifted their focus, now putting greater emphasis on a celebrity’s social media impact rather than their filmography for endorsement deals. Shah Rukh Khan exemplifies this trend, maintaining a strong brand presence without any recent cinematic releases. Digital endorsement agreements constitute a noteworthy part of total deals, with brands prioritizing favorable online opinions and…

Air India names Ethiopian Airlines veteran Tewolde Gebremariam as CEO

In a strategic move, Air India has welcomed Tewolde Gebremariam as its new chief executive officer. Gebremariam, who achieved remarkable success with Ethiopian Airlines, is stepping into a role that comes with hefty expectations amidst Tata Group’s efforts to revive the airline. Following substantial losses since the 2022 acquisition, Gebremariam’s proven expertise is anticipated to…