The facelift: How homegrown D2C challengers are forcing L’Oréal to rewrite its India playbook – FinSiddhi

The facelift: How homegrown D2C challengers are forcing L’Oréal to rewrite its India playbook

Stagnant growth in India has cornered L’Oréal into a bold reset. From unleashing prestige icons to acquiring nimble homegrown brands, the French beauty titan is rewriting its playbook to conquer the country’s ingredient-obsessed, luxury-chasing consumers.
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