A well-known American fashion label has come under fire for mislabeling a traditional Indian saree as a ‘Botanical Embellished Draped Overlay Maxi Dress’ priced at $229. An Indian entrepreneur vehemently criticized the brand for cultural appropriation and for not giving due credit. This situation underscores the essential need for genuine diversity and acknowledgment in the fashion industry, as Western brands often misrepresent Indian cultural garments.
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