Swiggy’s Instamart is targeting an impressive ₹60,000 crore in annualised net order value to achieve profitability. To reach this goal, the platform must double its current orders and enhance contribution margins significantly. This means Instamart should aim to garner an additional ₹30 per order through various optimizations. However, the competitive advantage of Blinkit’s size and profitability poses a formidable challenge amid the ongoing balancing act of growth and economic recovery.
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