Premium spirits sales soar past cheaper liquor: Report

Premium spirits in India are experiencing significant growth with a rise in sales volumes projected until 2025. Cheaper liquor categories show slower growth, which indicates a changing market composition. Indian malt whiskies are among the fastest-growing segments, surpassing Scotch malts in sales volume in 2024. The overall spirits market is expected to expand steadily, driven by rising incomes and evolving consumer preferences.
Read more at Times of India

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