Smartphone prices in India increased significantly in the first half of 2026 due to component cost pressures. OnePlus limited its average price increase to 8%, significantly lower than the 16% industry average. As a result, OnePlus experienced a 49% quarter-on-quarter shipment growth in Q2 2026. The overall smartphone market is expected to decline, while OnePlus shipments are projected to grow in Q3 2026.
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