Mobile phone prices have increased by 16 per cent on average in India due to an increase in the cost of memory, with a weaker rupee adding to the woes as it made imported components more expensive for local manufacturers, market research firm Counterpoint Research said on Tuesday.
According to Counterpoint Research, the overall smartphone market is expected to decline in double digits except that of Chinese mobile phone brand OnePlus because of limited increase in price.
“Smartphone prices in India rose 16 per cent on average in the first half of 2026, but OnePlus kept its own increase to 8 per cent. The hikes came as memory costs climbed, pushing India’s average smartphone selling price to a record USD 318 in the second quarter of 2026,” the research firm said.
Phones priced below 10,000 saw the sharpest hikes, around 32 per cent on average, because memory now makes up a much bigger share of what these devices cost to build. Shipments in the sub-Rs 10,000 segment fell 65 per cent Y
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