Liverpool have agreed a reported £300million-plus, five-year sponsorship deal with Turkish Airlines, replacing Standard Chartered as the club’s principal and front-of-shirt partner from 2027. The deal, reportedly worth more than £60million annually, ends Standard Chartered’s 17-year shirt sponsorship. Turkish Airlines branding will feature on Liverpool’s men’s, women’s and academy shirts, making it one of the Premier League’s biggest sponsorship agreements.
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