In a stirring controversy, Kriti Sanon’s Raksha Bandhan advertisement prompted a wave of criticism about what is deemed appropriate festival wear. As public outcry grew, the brand swiftly withdrew the ad. Kriti defended her wardrobe choice, insisting that emotional connections take precedence over clothing. Yet, many netizens countered that attire plays a crucial role in honoring cultural traditions. Consequently, the brand apologized for any hurt caused and retracted the video.
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