Inside Laila Hasanovic’s world: The self-made entrepreneur who won Jannik Sinner’s heart

Laila Hasanovic is a 25-year-old Danish-Bosnian model, influencer, and entrepreneur who built her career independently before her relationship with world number one Jannik Sinner put her in the global spotlight. Born in Copenhagen and raised in Svendborg, she worked with luxury brands like Prada Beauty and Armani Beauty before launching her own skincare line, NRD°55, in 2026. Her relationship with Sinner became public after his Vienna Open victory speech in late 2025.
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