In 2018, Burberry disclosed destroying £28.6 million of unsold clothing, perfume and accessories; the company said the practice helped protect brand exclusivity

Burberry faced severe backlash for destroying millions in unsold luxury goods, igniting public outrage and government attention. This practice, while commonplace in fashion, raised significant ethical concerns after it became public knowledge. Following intense criticism, the brand altered its strategy within two months. Lawmakers acknowledged the change but highlighted that many other companies still neglect the issue of textile waste.
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