How a 3-word phrase Travis Kelce said on his podcast unlocked a $100 million licensing deal

Originating from the Kelce brothers’ podcast, the term “92%ers” has sparked a phenomenon, transforming loyal listeners into a cultural movement. The momentum generated not only facilitated a major deal with Wondery, securing worldwide merchandise and advertising rights but also increased the podcast’s appeal immensely. This comprehensive agreement, covering past content for profit, now allows Travis Kelce to earn even more than his football salary.
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