The Centre on Friday launched the second phase of its national campaign on entrepreneurship under the rural livelihoods mission, seeking to turn more livelihood activities of self-help group women into sustainable enterprises and accelerate progress towards its target of creating six crore ‘Lakhpati Didis’.
The three-month ‘National Campaign on Entrepreneurship-II’, launched by Rural Development Secretary Rohit Kansal, will go on from August 21 to November 21 and focus on farm and non-farm enterprises, formalisation of businesses and marketing of products made by self-help groups.
The campaign was launched on World Entrepreneurs Day and builds on the experience of its first phase, with greater emphasis on enterprise handholding, strengthening producer institutions and simplifying implementation processes.
Under the campaign, the government has set a target of providing entrepreneurship and livelihood training to five lakh SHG women and supporting the formalisation of 50,000 …
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