Suntory Holdings, the renowned Japanese beverage company, is in discussions regarding a potential minority investment in Allied Blenders and Distillers. The goal of these talks is to form a strategic alliance that leverages the strengths of both entities within the whisky industry. By acquiring 10-15% of the promoters’ stake, Suntory aims to enhance its footprint in India’s booming whisky market, amidst rising competition from other players.
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