E-commerce firms are estimated to have sold goods worth around Rs 24,000 crore in the first two days of the festive season sale, driven by growth in order volumes, with mobile phones accounting for the biggest share in value terms, according to consultancy firm Redseer Strategy Consultants.
The consultancy firm estimated that shoppers placed about 8-9 crore orders across all platforms, including Amazon, Flipkart, Meesho, Ajio and many other marketplaces.
Redseer Strategy Consultants, Associate Partner, Nikhil Dalal told PTI that the first two days pointed to India’s festive e-commerce basket getting wider. The growth is being led by order volumes, with consumers spreading spend beyond mobiles into fashion, electronics and appliances as well.
“Value fashion stood out, as shoppers from Tier 2 and smaller towns bought festive wear at accessible price points. The first two days saw over USD 2.5 billion (close to Rs 24,200 crore) in GMV, and around 60-65 million shoppers have already …
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