Bumble is dismantling both of its founding ideas. CEO Whitney Wolfe Herd told analysts the swipe is being replaced by something more deliberate, still unannounced, while men will finally be able to message first—one opening line, with the reply window stretched to 72 hours. Both arrive as revenue falls 15.2 percent and Bumble weighs a sale. Group meetups, not swiping, are the new pitch.
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