During the FICCI FRAMES 2026 event, Ayushmann Khurrana shared his thoughts on the evolving film industry, stressing the power of storytelling and audience engagement in establishing stardom. He pointed out that successful films often rely on positive word-of-mouth rather than just box office revenue. Furthermore, Khurrana advocated for the production of budget-friendly movies that genuinely connect with viewers, showcasing the dynamic nature of cinema today.
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