82% of Indians now want AI in their phone, but battery is still the deal-breaker: Amazon survey

Amazon.in’s first Best in Tech Survey, based on over 40,000 responses, found AI features now shape smartphone purchases for 82% of Indian buyers. But the fundamentals still decide: performance (87%), battery (79%) and camera (77%) lead, with battery the most common complaint at 22%. Budgets are rising too, with one in three considering Rs 50,000 or more, and reviews outweighing discounts.
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