October 22, 2026 – Page 8 – FinSiddhi

Videos, the new gateway reshaping online retail

Social media platforms such as Instagram and YouTube had already made access easier than ever—people sat at their homes, browsed through videos, subscribing to influencer-led recommendations and buying products. Platforms took note of the shopping habit and launched their own video and live formats. Amazon, for instance, launched Live in 2022 while players such as…