Brands look to quick commerce for fast growth, but costs remain a concern

Speaking at a panel discussion at Shiprocket’s Shivir, AI Commerce Edition: Made for Bharat, Khara said that quick commerce is fast, meaningful and a major pillar of its fulfilment model. Meta’s director of agencies and VC partnerships, Gaurav Jeet Singh, added that WhatsApp can be used by quick commerce platforms for customer retention.

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