The AI market is no longer short on products, it is short on impact. As enterprise adoption accelerates, the benchmark for innovation is shifting from technical sophistication to measurable, real-world value. It is this evolving standard that lies at the heart of ‘The ET Most Innovative AI Product Awards 2026’ a recognition built not around…

Microsoft CEO Satya Nadella believes businesses should begin treating AI agents more like employees, complete with identities, permissions, oversight, and governance. As AI systems evolve from passive assistants into autonomous agents capable of carrying out tasks independently, a new challenge is emerging for enterprises: accountability.

he first wave of artificial intelligence was defined by models, capabilities, and technical breakthroughs. The next may be defined by something far less visible. As businesses become more focused on outcomes than technology, the most successful AI products may be those that stop selling AI altogether and focus instead on solving specific industry problems.

TCS and Anthropic have partnered to deploy Claude across enterprise operations, from software engineering to customer service, signalling a decisive shift from AI experimentation to large-scale adoption. As AI evolves into an agentic technology capable of executing complex, multi-step tasks, businesses are no longer asking whether to adopt AI, but how to embed it at…

McDonald’s is testing a new Google-backed AI drive-thru ordering system capable of handling customer conversations, processing orders, and supporting restaurant operations. While the technology is still in its early stages, the experiment highlights a broader shift taking place across the fast-food industry as companies increasingly look to artificial intelligence to improve speed, efficiency, and customer…

Warner Music Group’s acquisition of Sureel AI signals a shift toward shaping how AI uses music. Sureel tracks song influence in AI models through digital fingerprints, even without direct copying. The move points to more transparent attribution and new ways of compensating artists in the AI era.

Discover the top 5 AI tools for research writing in 2026, including Perplexity AI, Elicit, Consensus, ChatGPT, and Zotero. Learn how these AI-powered research tools help researchers, students, and professionals find sources, analyse academic papers, organise citations, and write high-quality research content faster and more efficiently than traditional methods.

The AI market has moved past potential. Enterprises are now evaluating products on a single metric: measurable business impact. The ET Most Innovative AI Product Awards 2026 recognise the solutions that are proving it.

Apple’s AI ambitions are entering a new phase. Reports suggest that iOS 27 will introduce a new generation of advanced Apple Intelligence features, but not every device will be able to access them. As AI becomes increasingly tied to hardware performance, Apple appears to be drawing a sharper line between software updates and true AI…

A customer’s attempt to sell his BMW back to a dealership turned into a lesson in AI accountability when an artificial intelligence chatbot mistakenly negotiated a higher buy-back price than intended. After initially revoking the offer, the dealership ultimately honoured it following media scrutiny. The incident highlights growing questions around the legal and operational responsibilities…