Premiumisation lifts liquor firms’ June quarter topline amid cost headwinds

Premiumisation emerged as the key growth driver for India’s alcoholic beverages industry in the first quarter of 2026-27, helping major spirit makers expand revenue and protect margins even as several players saw profitability squeezed by elevated input costs and policy changes in some states weighed on performance. Leading alcobev (alcoholic beverage) players, such as United…