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AI is reshaping filmmaking in a way where it is directly bringing the journey from idea to screen. While Hollywood is adopting it cautiously within existing systems, Indian cinema is moving faster due to multilingual demand, cost pressures, and streaming growth.
TCS and Anthropic have partnered to deploy Claude across enterprise operations, from software engineering to customer service, signalling a decisive shift from AI experimentation to large-scale adoption. As AI evolves into an agentic technology capable of executing complex, multi-step tasks, businesses are no longer asking whether to adopt AI, but how to embed it at…
A French streaming company has launched a free tool that lets listeners on any major streaming platform scan their playlists for AI-generated songs. As AI music uploads hit record volumes and audiences demand transparency, Deezer is affirming their status as the loudest voice for disclosure.
he first wave of artificial intelligence was defined by models, capabilities, and technical breakthroughs. The next may be defined by something far less visible. As businesses become more focused on outcomes than technology, the most successful AI products may be those that stop selling AI altogether and focus instead on solving specific industry problems.
Google has outlined 5 ways its search tools, including AI Mode, Lens, Circle to Search and Virtual Try-On, can now help users shop smarter for vintage and thrifted items. The update comes as search interest in thrifting and vintage fashion hits record high in 2026.
Microsoft CEO Satya Nadella believes businesses should begin treating AI agents more like employees, complete with identities, permissions, oversight, and governance. As AI systems evolve from passive assistants into autonomous agents capable of carrying out tasks independently, a new challenge is emerging for enterprises: accountability.
Google is preparing to enter the smart glasses market this fall through partnerships with Warby Parker and Gentle Monster. Powered by Gemini AI and deep Android integration, the new wearable devices aim to compete directly with Meta’s popular Ray-Ban smart glasses. While the first generation will not feature in-lens displays, Google is betting on advanced…
The AI market is no longer short on products, it is short on impact. As enterprise adoption accelerates, the benchmark for innovation is shifting from technical sophistication to measurable, real-world value. It is this evolving standard that lies at the heart of ‘The ET Most Innovative AI Product Awards 2026’ a recognition built not around…
AI adoption is moving from tools to transformation. Real value now depends on redesigning workflows, decisions, and skills around AI. The challenge is aligning people and legacy systems with intelligent operations. As automation expands, enterprises are shifting from efficiency to system-level redesign, reshaping how they work and compete.
Meta and Reliance Industries are expanding their partnership beyond connectivity to build an AI-enabled data centre in Jamnagar, Gujarat, marking a major step in India’s AI infrastructure journey. The collaboration underscores India’s growing role as a global AI hub while placing sustainability and renewable energy at the centre of the next wave of digital growth.