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The next wave of business transformation is being driven by AI products that deliver measurable results. The ET Most Innovative AI Product Awards 2026 recognise the innovations empowering organisations to operate smarter, compete more effectively, and achieve lasting business success.
Warner Music Group’s acquisition of Sureel AI signals a shift toward shaping how AI uses music. Sureel tracks song influence in AI models through digital fingerprints, even without direct copying. The move points to more transparent attribution and new ways of compensating artists in the AI era.
DoorDash on June 11th launched a new AI-powered chatbot that lets users order food, groceries, and restaurant reservations using simple prompts and photos. The feature marks a shift toward conversational commerce, where AI understands user intent and handles tasks directly. From turning recipe photos into shopping carts to helping users discover meals through natural conversations,…
McDonald’s is testing a new Google-backed AI drive-thru ordering system capable of handling customer conversations, processing orders, and supporting restaurant operations. While the technology is still in its early stages, the experiment highlights a broader shift taking place across the fast-food industry as companies increasingly look to artificial intelligence to improve speed, efficiency, and customer…
AI is reshaping filmmaking in a way where it is directly bringing the journey from idea to screen. While Hollywood is adopting it cautiously within existing systems, Indian cinema is moving faster due to multilingual demand, cost pressures, and streaming growth.
TCS and Anthropic have partnered to deploy Claude across enterprise operations, from software engineering to customer service, signalling a decisive shift from AI experimentation to large-scale adoption. As AI evolves into an agentic technology capable of executing complex, multi-step tasks, businesses are no longer asking whether to adopt AI, but how to embed it at…
A French streaming company has launched a free tool that lets listeners on any major streaming platform scan their playlists for AI-generated songs. As AI music uploads hit record volumes and audiences demand transparency, Deezer is affirming their status as the loudest voice for disclosure.
he first wave of artificial intelligence was defined by models, capabilities, and technical breakthroughs. The next may be defined by something far less visible. As businesses become more focused on outcomes than technology, the most successful AI products may be those that stop selling AI altogether and focus instead on solving specific industry problems.
Google has outlined 5 ways its search tools, including AI Mode, Lens, Circle to Search and Virtual Try-On, can now help users shop smarter for vintage and thrifted items. The update comes as search interest in thrifting and vintage fashion hits record high in 2026.