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Author: FinSiddhi
What enterprises are now demanding from AI, and who is actually meeting the mark
The AI market has moved past potential. Enterprises are now evaluating products on a single metric: measurable business impact. The ET Most Innovative AI Product Awards 2026 recognise the solutions that are proving it.
Top AI tools for research writing: how researchers can find sources, analyse papers, and write faster
Discover the top 5 AI tools for research writing in 2026, including Perplexity AI, Elicit, Consensus, ChatGPT, and Zotero. Learn how these AI-powered research tools help researchers, students, and professionals find sources, analyse academic papers, organise citations, and write high-quality research content faster and more efficiently than traditional methods.
Warner music acquires Sureel AI: How AI music attribution is transforming the industry
Warner Music Group’s acquisition of Sureel AI signals a shift toward shaping how AI uses music. Sureel tracks song influence in AI models through digital fingerprints, even without direct copying. The move points to more transparent attribution and new ways of compensating artists in the AI era.
The voice taking your McDonald’s order may not be human anymore
McDonald’s is testing a new Google-backed AI drive-thru ordering system capable of handling customer conversations, processing orders, and supporting restaurant operations. While the technology is still in its early stages, the experiment highlights a broader shift taking place across the fast-food industry as companies increasingly look to artificial intelligence to improve speed, efficiency, and customer…
TCS partners with Anthropic to deploy Claude across enterprise operations at scale
TCS and Anthropic have partnered to deploy Claude across enterprise operations, from software engineering to customer service, signalling a decisive shift from AI experimentation to large-scale adoption. As AI evolves into an agentic technology capable of executing complex, multi-step tasks, businesses are no longer asking whether to adopt AI, but how to embed it at…
The future of AI may be a world where nobody talks about AI
he first wave of artificial intelligence was defined by models, capabilities, and technical breakthroughs. The next may be defined by something far less visible. As businesses become more focused on outcomes than technology, the most successful AI products may be those that stop selling AI altogether and focus instead on solving specific industry problems.
If AI agents can act on their own, who is responsible for their actions?
Microsoft CEO Satya Nadella believes businesses should begin treating AI agents more like employees, complete with identities, permissions, oversight, and governance. As AI systems evolve from passive assistants into autonomous agents capable of carrying out tasks independently, a new challenge is emerging for enterprises: accountability.
Not every AI product is an innovation. Here’s what the difference looks like.
The AI market is no longer short on products, it is short on impact. As enterprise adoption accelerates, the benchmark for innovation is shifting from technical sophistication to measurable, real-world value. It is this evolving standard that lies at the heart of ‘The ET Most Innovative AI Product Awards 2026’ a recognition built not around…
Inside Jamnagar: How Meta and Reliance are building India’s AI infrastructure backbone
Meta and Reliance Industries are expanding their partnership beyond connectivity to build an AI-enabled data centre in Jamnagar, Gujarat, marking a major step in India’s AI infrastructure journey. The collaboration underscores India’s growing role as a global AI hub while placing sustainability and renewable energy at the centre of the next wave of digital growth.