Why Brazil’s ‘King of Cattle’ is embracing a plan to save the Amazon

Roque Quagliato, once criticized for deforestation, now leads efforts to reform Amazon cattle ranching. Brazil is implementing a program to track cattle in Para using ear tags. This initiative aims to meet international market demands and combat deforestation. Para wants to tag all cattle by 2027. The move faces resistance from ranchers concerned about costs and compliance.

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