When 17-year-old Jayanta and Kailash started their Chhath Puja snack venture, they had just ₹20,000: ‘He used to wake up at 6am to sell water bottles’; today, their thekua business is worth ₹1 crore

In West Bengal, two ambitious teenagers launched their entrepreneurial journey with just ₹20,000. They leveraged social media to share their experiences and cultivate a loyal following. Their brand, Shuddh Swad, specializes in traditional treats like thekua. Despite the hurdles they encountered along the way, their commitment and adaptability led to remarkable growth, showcasing the potential of starting small and demonstrating unwavering determination.
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