YouTube’s new Partner Programme eligibility norms are set to reshape India’s creator economy, raising the bar for monetisation and rewarding serious creators. The shift could boost original and long-form content, deepen audience engagement, professionalise creator careers and push brands towards niche influencers. With non-YPP income already dominating creator earnings, brand deals could become increasingly crucial.
Read more at the source
Disclaimer: The content of this post is sourced from external sites and is for informational purposes only. All rights and credits belong to the original authors and publishers.