From TVs to refrigerators: What Amazon’s survey reveals about how India shops for appliances

When purchasing a Smart TV, consumers prioritize picture quality, while energy efficiency plays a vital role in buying appliances. Flexible options, such as No-Cost EMI plans, significantly sway decisions for larger items. A seamless purchasing experience, from selection to installation, is expected by buyers. Although brand loyalty remains important, thorough research, particularly on Amazon India, informs consumer choices.
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