Decathlon Sports India, leading sports goods manufacturer and retailer, on Friday said its wholesale or Business-to-business (B2B) business has grown 20-fold over the last five years and the vertical contributed about 10 per cent to the total revenue.
According to RoC filings, Decathlon India’s revenue from operations was Rs 4,133.10 crore for the financial year ended on March 31, 2025. It is yet to file the FY26 numbers with the Registrar of Companies (RoC).
The wholesale business now delivers to more than 20,000 pin codes across India, covering over 90 per cent of the country.
“Tier 2 and Tier 3 regions, including high-altitude terrains across Jammu & Kashmir, Leh & Ladakh, Himachal Pradesh and the Northeast, contribute more than 40 per cent of total B2B revenues,” the company said in a statement.
Decathlon India’s wholesale arm is evolving into an integrated sports solutions partner, expanding its footprint to defence establishments, government bodies and over 20,000 …
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