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iPhone 18 Pro launch: Here’s why Apple did not launch successor of the ‘world’s most-popular’ iPhone

FinSiddhi

Apple unveiled its iPhone 18 Pro and foldable Duo, skipping the standard model. This move separates premium and base models into distinct launch cycles. Memory shortages and supply chain issues likely influenced this strategic decision. The standard iPhone 18 is now expected in early 2027. This allows Apple to spread shipments more evenly across financial quarters.
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