Shruti Haasan wins legal battle against AI deepfakes, Bombay HC recognises risk to her identity

The Bombay High Court has issued an interim injunction in favor of Shruti Haasan concerning the troubling issue of AI deepfakes. Acknowledging the significant threat these unauthorized creations present to her image, the court mandated the removal of such content. This ruling emphasizes the importance of protecting her personality and publicity rights, illustrating the ongoing battle celebrities face against the misuse of their digital identities.
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