What is Lakshmi maxxing? The new wellness trend drawing on India’s ancient traditions is facing backlash; why Indians are questioning it

The internet has embraced Hindu goddess Lakshmi as a symbol of beauty and prosperity, however, this trend has sparked criticism from many Indians who feel it disrespects an important figure in their culture. Lakshmi embodies deep spiritual and cultural roots, transcending mere visuals. This modern incorporation into wellness practices raises questions regarding the balance between honoring traditions and the commercialization of sacred symbols.
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