Over the years, Rajinikanth’s films have witnessed a remarkable surge in their streaming rights valuation. For instance, the film Annaatthe clinched a deal worth around forty crore rupees, while Jailer brought in seventy-five crore. The digital rights for Vettaiyan ranged between sixty-five and ninety crore. In a striking development, Coolie’s streaming rights soared past one hundred crore rupees.
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