Sub-$100 Android phones are disappearing from US shelves. Counterpoint Research data shows sales in that segment crashed 64% year-on-year in Q2 2026, as AI-driven RAM demand pushed memory costs beyond what thin budget margins could absorb. Overall US smartphone sales fell 5%. Smaller OEMs dropped 45% while Apple, Samsung, Motorola and Google held steady, and the $200-$300 price band nearly tripled its share.
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