Food regulator FSSAI has ordered PIE FOODS to stop selling its two products — Monk Fruit Extract Sweetener & Monk Fruit Sweetener Drops — citing violations of labelling norms.
In a social media post on Friday, the Food Safety and Standards Authority of India (FSSAI) informed that it has issued a prohibition order to PIE FOODS “regarding sale of Monk Fruit Extract Sweetener and Monk Fruit Sweetener Drops”.
During an inspection, FSSAI observed that a few carton boxes carried the label ‘Marketed by PIE FOODS’ without a valid Relabeller KoB (Kind of business) endorsement in the FSSAI licence. That apart, the company was operating an e-commerce website without endorsing the required e-commerce (KOB) in its licence.
In addition, the regulator pointed out that the product labels lacked mandatory declarations and carried claims such as ‘100% Monk Fruit Extract’ and ‘Natural Ingredients’, while the e-commerce website displayed the claim ‘Doctor Recommended’.
These are in violation of ..
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