Premiumisation emerged as the key growth driver for India’s alcoholic beverages industry in the first quarter of 2026-27, helping major spirit makers expand revenue and protect margins even as several players saw profitability squeezed by elevated input costs and policy changes in some states weighed on performance.
Leading alcobev (alcoholic beverage) players, such as United Spirits Ltd (USL), Radico Khaitan and Allied Blenders and Distillers Ltd (ABDL), reported a high double-digit growth of 10 to 36 per cent in their prestige-and-above (P&A) segment, which is higher-end, premium, luxury spirits including whiskey, vodka, gin, and rum.
United Breweries Ltd (UBL), the country’s largest beer maker, also reported an increase of 17 per cent in its premium volume, from its brands such as Kingfisher Ultra, Ultra Max, Heineken, and Amstel Grande.
Home-grown liquor major Radico Khaitan reported its “highest ever volume, top line, profitability”, with consolidated net profit rising 76 …
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