German luxury car maker Mercedes-Benz will continue to bring hybrid vehicles in India to serve latent consumer demand, irrespective of lack of policy support for such technology, a senior company official on Thursday.
Mercedes-Benz India, which launched its AMG E 53 plug-in hybrid electric vehicle (EV) in two editions priced at Rs 1.45 crore and Rs 1.48 crore, respectively (ex-showroom, all-India), sees hybrid as the bridge option for consumers who are not yet ready to go for full EVs, company Managing Director & CEO, Santosh Iyer told PTI.
“Electrification is the long-term roadmap to reach and final destination. But that’s one way to look at the story. The other way is there are still 75 per cent of customers who are not preferring electrification for valid reasons,” he said.
Factors such as charging infrastructure, range anxiety and residual value, still hamper the drive towards electrification, he noted.
“For us, the plug-in hybrid powertrain helps us to bridge that gap. It …
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