On National Handloom Day, Kritika Kamra reflects on her deep connection with Chanderi textiles and the handwoven sari she chose for her March 11 wedding. She recalls her mother’s involvement in creating the sari and the response it received after the wedding, which sparked curiosity about the craft. Kamra also traces her bond with Chanderi to childhood and discusses her efforts to support its weaving heritage. She believes handloom can attract younger consumers by being presented as contemporary, versatile and expressive rather than limited to traditional occasions.
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