Travel companies will increasingly need to focus on building continuity across the customer journey, strengthening trust and making it easier for travellers to return to an existing plan as artificial intelligence reshapes how trips are discovered and booked, according to a joint report by Skift Research and McKinsey & Company.
Read more at the source
Disclaimer: The content of this post is sourced from external sites and is for informational purposes only. All rights and credits belong to the original authors and publishers.