Irdai proposes ban on insurance website ‘dark patterns’, seeks lower distribution costs

Irdai proposes prohibiting dark patterns on insurance websites that require personal details to access information. The reforms aim to improve transparency and make insurance distribution more customer-centric. A new framework categorizing distribution entities is also suggested to simplify the existing structure. Proposed changes include reducing Expense of Management limits for life and general insurers to lower costs. Irdai invites public comments until October 25 to refine these proposed reforms.
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