Russell Wilson and Ciara’s 3BRAND surpasses $100 million in sales as NFL star expands his business empire

Russell Wilson and Ciara’s children’s sportswear brand, 3BRAND, has surpassed $100 million in sales in 2024, followed by over $70 million in the first half of 2025. Launched in 2021, the company has gained traction through its Nike collaboration. Beyond football, Wilson’s business portfolio includes fashion, media and technology ventures, complementing his reported $53.6 million in pretax earnings as one of the world’s highest-paid athletes.
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