From reels to episodes: 80% Indians embrace microdrama as new entertainment habit

Microdrama is now a mainstream Indian entertainment format, with most audiences preferring it. Viewers spend over fifteen minutes daily watching these short, episodic stories. Social media feeds are the primary source for discovering new microdrama content. This format shows strong brand recall and purchase intent for advertisers. Microdrama offers creators and brands opportunities for deeper…

US stocks: S&P 500 ends higher as CoreWeave results fuel AI optimism

US stock markets closed higher on Wednesday, driven by strong AI infrastructure company earnings. Mild inflation data reinforced expectations that the Federal Reserve will hold interest rates steady. CoreWeave and other AI firms reported upbeat quarterly results, boosting their stock prices. Data center operators and chipmakers also saw gains following positive company forecasts. Traders now…