Serena Williams’ new business move puts the next trillion-dollar company in focus
Serena Williams has rebranded Serena Ventures as Starfire Ventures as she builds a business legacy beyond tennis. The firm has backed 16 unicorns and focuses on overlooked founders, including women and people of colour. Williams says the goal is to identify the next billion-dollar and trillion-dollar companies. She also balances venture investing with motherhood and…
