Stars display their ‘non-fiction’ side as streamers turn celebrity personas into show IPs

The Indian entertainment industry is witnessing a surge in celebrities curating non-fiction series that revolve around their public identities. This trend smartly tackles the challenge of fleeting audience attention and the saturation of content. By teaming up with creators, these stars develop compelling intellectual properties that attract advertisers looking for budget-friendly brand partnerships.

Drug cos refuse to take sole responsibility for overpricing

Indian drugmakers oppose a proposal making them solely liable for medicine overpricing. This regulatory move exempts retail chemists, hospitals, and nursing homes from penalties. Pharmaceutical groups argue this unfairly burdens manufacturers already following pricing rules. Retail chemists, however, welcome the safeguards for their members. Manufacturers believe accountability should extend to those setting the final patient…