Media measurement must shift from outputs to business outcomes: WPP Media’s Navin Khemka

Traditional media metrics alone do not guarantee business growth today. Brands must complement these with business metrics like lifetime value and loyalty. Attribution remains a challenge for marketers determining campaign impact accurately. India’s advertising market is projected to grow despite economic pressures. WPP offers integrated solutions for understanding audiences and measuring impact.

Sembcorp Green Infra files for $393 million India IPO

Sembcorp Green Infra has announced its intention to launch an initial public offering in Mumbai, aiming to gather as much as 37.5 billion rupees. Of this amount, around 30 billion rupees will be allocated toward settling debts. This move marks the company’s second shot at making its Indian energy division public, with several financial institutions…