In 1997, after returning to Apple, 11 years after he was fired from the company he founded, Steve Jobs at staff townhall: Nike sells shoes, and yet …
Steve Jobs saw Nike’s marketing as a prime example for Apple. He believed Nike sold inspiration, not just shoes to customers. Jobs urged Apple to focus on its core values and mission. This philosophy led to Apple’s iconic “Think Different” campaign. The campaign celebrated creativity and innovation, not technical specifications.
